Universal Pictures is standing by the promotional trailer for its upcoming 9/11 movie "United 93" despite audience complaints that caused one New York City theatre to pull the advertisement off its screens.
Universal marketing president Adam Fogelson told Reuters on Tuesday that his team and the film's makers, including director Paul Greengrass, worked closely with the families of victims of the doomed United Airlines flight to ensure the movie and its marketing was sensitive to their concerns.
"We have received numerous e-mails (from family members) saying they appreciated the tone and sensitivity and honesty of the piece that is being presented," Fogelson said.
He added that the movie studio has no plans to change the trailer or make a new one as a substitute.
"United 93" depicts events on the hijacked flight that crashed in the Pennsylvania countryside on September 11 after other airliners hit the Pentagon and the World Trade Centre towers in New York.
The trailer shows news footage of the burning towers while a passenger on board Flight 93 reveals a bomb strapped around his middle, and other passengers vow to fight back. The movie will begin playing at theatres around the U.S. on April 28.
The trailer caused complaints at the AMC Loews Lincoln Square in New York, so the theatre decided to pull it. The trailer also is being shown in thousands of U.S. venues, and no other cinema owner has yanked it, according to Universal.
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