The Talk Show American

THE TALK SHOW AMERICAN: Zogby Poll: Media Bias is Real

Tuesday, March 27, 2007

Zogby Poll: Media Bias is Real

The vast majority of American voters believe media bias is alive and well, 83% of likely voters said the media is biased in one direction or another, while just 11% believe the media doesn't take political sides, a recent IPDI/Zogby Interactive poll shows.

Nearly two thirds of those online respondents who detected bias in the media (64%) said the media leans left, while slightly more than a quarter of respondents (28%) said they see a conservative bias on their TV sets and in their column inches.

While 97% of Republicans surveyed said the media are liberal, two thirds of political independents feel the same, but fewer than one in four independents (23%) said they saw a conservative bias. Democrats, while much more likely to perceive a conservative bias than other groups, were not nearly as sure the media was against them as were the Republicans. While Republicans were unified in their perception of a left-wing media, just two-thirds of Democrats were certain the media skewed right and 17% said the bias favored the left.

The Zogby Interactive survey of 1,757 likely voters nationwide was conducted Feb. 20-26, 2007, and has a margin of error of +/- 2.4 percentage points.

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