It has become increasingly difficult to contact potential respondents and to persuade them to participate. The percentage of households in a sample that are successfully interviewed – the response rate – has fallen dramatically. At Pew Research, the response rate of a typical telephone survey was 36% in 1997 and is just 9% today.
That means 91% of sampled households are NOT having their opinions recorded by pollsters.
Breaking down the numbers a bit, we can see that this is due to two reasons: 38% of the households contacted were unreachable in the first place, leaving only a 62% “contact rate.” But among that 62%, only 14% “cooperated” with the pollsters; the remaining 86% of contactees presumably slammed down the phone or simply refused to answer. Since 86% of 62% of the population are non-cooperators, that leaves us with the astonishing conclusion that…
53% of Americans actively refuse to answer poll questions.
The real breakdown chart should look like this:
38% could not be reached
53% were contacted but actively refused to answer
9% cooperated and answered the polling questions
Consider these newly released stats showing that distrust of the media has hit an all-time high, and most importantly that Republicans and independents are twice as likely to distrust the media as Democrats:
There’s only one possible conclusion to reach: That the non-cooperating 86% of contactees are twice as likely to be Republicans and independents as they are to be Democrats.
Read More Here: http://pjmedia.com/tatler/2012/09/30/we-are-the-91-only-9-of-americans-cooperate-with-pollsters/